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four & one
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Graphs

Graphs

 

Yes

No

I don't care

Would you like to design your own bag?

55

21

24


 

Yes

No

I don't know

Do you think there are enough brands selling accessories?

66

17

17


 

Everyday

Every week

Once a month

Each season

 

Other

How often do you buy accesories?

1

14

30

29

 

26


 

Yes

No

Maybe

Do you think an accessory is a good gift?

73

3

24


 

 

Bracelets

Photo clips

Clips

Key chain

Bags

What kind of accessories you would like to buy?

48

17

7

 

35

68


 

Target Market Definition

 

4&1 is interested in young people. Our products are accessories for girls: bracelets, bags, clips, key chains and photo clips.

We pretend to sell fashion accessories that also help you to be organized.

 

 

Market Segmentation

4&1 think about all kind of girls and try to satisfied all their needs and interests.

We want our costumers to be satisfied with our job, that’s why we have products for all kind of women

         Sport girls

         Dark girls

         Fashion girls

         Simple girls

         Consecrated women

         Non practical women

 

 

 

 



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4&1